We kick off the new campaign with another tale of Premier League fandom.
Meet ardent Gooners Brad and Meloney, from Florida. They have named one of their daughters after a current Arsenal star, who has inspired them as much by his dedication to raising awareness about social and environmental issues as his application on the field of play.
"We have four daughters, and our baby is Bellerin Claire, after defender Hector Bellerin.
"You can always dream that your kids will be the absolute best at anything, but when it comes down to it, I want the best for my kids and hope that they can be proud of who they are. You don't have to score 150 goals in your career to do that.
"The actions I've seen out of Hector Bellerin and how he presents himself, how he raises awareness for issues that need it, how he tries to improve the world in any way he can - I said, 'You know what, that's something I want to introduce to my kids, and to encourage them to do those intangible things their whole lives.'
"I've been proud to share his name with our family and the world. I'd be proud of any of my kids if they go down that same road.
"Bellerin actually came nine weeks early. We were in the NICU with her for five weeks, and we watched her flatline twice. Unless you've been there, you don't understand how to support it.
"Luckily, another Gooner I met via Twitter, @jessicassbc, works with children at a hospital in Texas, and she understood what we were going through. She was just such a big help.
"Everything I do is for them. The girls are my life. When we're watching games in the morning, we're watching together. Bellerin actually made it on NBC when our little Twitter picture popped up. Ever since then, the girls are always rushing to see because they think their sister is going to be on TV every time.
"The camaraderie with the league just gets the girls to love it so much. When Hector came back after surgery, he scored a goal. I took a picture of Bellerin watching him earlier in the game – we call it Bellerinception.
"They talk about him like he's an uncle who lives out of town or something. He's just a part of the family. Those are the things I remember now – it's a family event, and I wouldn't have it any other way." - Brad, Meloney, Bellerin, Madelyn, Elsa, and Annalee, who have made Arsenal a permanent part of their family.