Over the next two weekends, the Premier League will join the wider football family in dedicating its matches to Heads Up, which aims to get the nation talking about mental health.
Spearheaded by the Duke, the season-long campaign aims to harness the influence and popularity of football to normalise the conversation around mental health issues.
As part of this Premier League clubs have been highlighting how they work with people of all ages to provide important mental health support.
Last week, the Duke visited Merseyside to see three projects run by Everton in the Community.
He met participants from Stand Together, which tackles social isolation among those aged 70+ living in Merseyside; Everton Veterans' Hub, which uses sport to engage and support ex-service personnel; and Tackling the Blues, a sport and education-based programme targeting children and young people experiencing mental health challenges.
"As footballers we have a responsibility to do what we can to help tackle the stigma around mental health and Heads Up is a fantastic campaign to encourage football fans - especially men - to talk and let them know that it's OK not to be OK," Everton goalkeeper Jordan Pickford told the club's official website.
"As players we're all strong supporters of Everton in the Community’s fantastic work and we love to get involved at any given opportunity. For the charity to have the chance to show His Royal Highness exactly what it does to make a difference to the lives of others is a great honour and everyone involved should be very proud."
