Stoke City have demonstrated how Premier League clubs go to great lengths to continually improve their stadiums for all fans.
The Potters not only increased the capacity at the bet365 Stadium to more than 30,000 by filling in a corner to provide an additional 1,800 seats, they also modified access to the stadium for wheelchair users.
"We consulted with wheelchair-using fans about what we could do to improve their matchday experience and really took their opinions on board," explains Rob Killingworth, Stoke City's Health and Safety Manager and Access Officer.
"One fan told me he'd never seen a corner in 10 years because fans would stand up in front of him. As a result, we raised the viewing platforms in 17 of our mid-tier wheelchair bays, introduced two high-level bays and three bays at pitch level so wheelchair users get a far better experience."
In addition to these changes, Stoke introduced an "Access Room" for fans who struggle with loud, large crowds and also enhanced their changing rooms and toilets for all disabled fans.
"It's been so beneficial," Rob adds. "The feedback we've had has been great. Existing fans say it has made the stadium a lot easier to visit and we're also attracting new disabled supporters as well, so it's opened up some fantastic avenues for everybody."