The arrival of Cristiano Ronaldo (£12.5m) at Manchester United has caused feverish excitement in Fantasy Premier League, with the Portuguese superstar immediately becoming the most-bought player ahead of Gameweek 4.
As a result, the return of another big-hitting forward has become old news.
But the 2014/15 FPL champion Simon March has certainly not forgotten Romelu Lukaku (£11.5m) and his potential for a sensational second spell with Chelsea.
“I actually prefer Lukaku to Ronaldo as an option right now,” says Simon in the latest episode of the FPL Show.
"That's partly because he’s £1.0m cheaper but also because he fits into the Chelsea mould and way of playing much better than Ronaldo does for United.
“The fact that he’s going to be so central to the team, you can rely on him starting, he’ll score goals, he’ll bring players in to get assists as well, he’s a really, really strong option.”
Simon also believes it would be a mistake to overlook a third premium striker, Harry Kane (£12.3m), who produced 23 goals and 14 assists for Tottenham Hotspur last season.
“He’s becoming very much the complete centre-forward and when you look at him at £12.3m compared to Ronaldo at £12.5m, it’s hard not to look at Kane as probably the safer option,” Simon adds.
Watch: Latest FPL Show in full
Remember, the Gameweek 4 deadline is at 11:00 BST on Saturday 11 September.