Graham Potter wants his new Brighton & Hove Albion players to enjoy their football under him after being appointed as their head coach.
The 44-year-old signed a four-year deal on Monday, after a season in the Championship with Swansea City following on from leading Ostersunds from the fourth tier of Swedish football to the UEFA Europa League.
The Englishman says playing with a smile will be important as he looks to improve on Brighton's 17th-place finish in 2018/19.
"I want to see the players improve and it’s easier if they’re enjoying their football," Potter told the club's official website. "But we understand it’s a very competitive business, and the Premier League is at the pinnacle of that.
"The players should enjoy their football, and then it’s about honesty and respect to try and put the team on the pitch that will make the supporters proud."
Potter has been joined by assistant head coach Billy Reid, first-team coach Bjorn Hamberg and assistant head of recruitment Kyle Macauley, who all worked with him at Ostersunds and Swansea.
His decision to leave Swansea was sold by the "long-term vision" and "passion" shown by Brighton chairman Tony Bloom, chief executive Paul Barber and technical director Dan Ashworth.
"The ideas and plans they have for the future of this football club excited me; I am thrilled and honoured to be a part of it," Potter said.
"This club has been on an incredible journey and my aim, along with Bjorn, Kyle and Billy, is to ensure the great work that has gone before us is built on, as we strive to cement our place in the Premier League for many years to come."