Premier League Kicks is one of the Premier League's flagship community programmes.
PL Kicks started in 2006 and has a long history of using the power of football and the value of sports participation to help hard-to-reach youngsters in some of the most high-need areas.
By engaging youngsters in constructive activities, including a wide variety of sports, coaching, music and educational and personal development sessions, communities up and down the country have been transformed with impressive sports participation rates and the authorities reporting significant reductions in anti-social behaviour in the areas in which it is delivered.
The programme started with four pilot projects, at Tottenham Hotspur, Manchester City, Fulham and Brentford, and is now delivered by 69 professional clubs.
It has engaged more than 285,000 young people since it began.
The scheme has also enabled thousands of youngsters to find routes into education, training and employment with volunteering being a key component.
As part of the 10-year anniversary celebrations in 2016, each of the professional clubs running PL Kicks sessions were asked to nominate a 'PL Kicks Hero', someone who has taken part in, volunteered to help at or worked on the programme and who has inspired others through their dedication, work ethic and own personal development.
This individual's story was immortalised in a comic illustration designed by Marvel and DC Comics artist John McCrea.
One of the highlights of the programme is the annual Premier League Kicks Cup which brings together all of the clubs for a showpiece small-sided football competition.
The programme was formerly branded Kickz and began as a pilot project in London between the Premier League and the Metropolitan Police, with a vision to "build safer, stronger, more respectful communities through the development of young peoples' potential".
Its aim is to use football to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.
- To promote participation in sport in areas of high need
- To provide opportunities for young people to develop skills and confidence
- To support young people to progress into positive pathways