Premier League Kicks is one of the Premier League's flagship community programmes.
PL Kicks started in 2006 and has a long history of using the power of football and the value of sports participation to help youngsters in some of the most high-need areas.
By engaging young people in constructive activities, including a wide variety of sports, coaching, music and educational and personal development sessions, communities up and down the country have been transformed with impressive football and sports participation rates and the authorities reporting significant reductions in anti-social behaviour in the areas in which it is delivered.
The programme started with four pilot projects, at Tottenham Hotspur, Manchester City, Fulham and Brentford. It has engaged more than 300,000 young people at hundreds of venues across the country. Sixty-nine professional clubs in the Premier League and English Football League (EFL) are now supported to deliver the programme via the Premier League Charitable Fund.
The scheme has also enabled thousands of youngsters to find routes into education, training and employment with volunteering being a key component.
One of the key elements for the success of Kicks is the workforce, with 20 per cent of the coaching and delivery staff being former participants, often hailing from the same area in which they are now working.
One of the highlights of the programme is the annual Premier League Kicks Cup which brings together all of the clubs for a showpiece football competition involving hundreds of young people.
The programme was formerly branded Kickz and began as a pilot project in London between the Premier League and the Metropolitan Police.
The latest programme vision is:
To inspire children and young people to achieve their potential and improve their wellbeing; working together to build stronger, safer and more inclusive communities.
With a mission statement to:
Use the reach and appeal of the Premier League and network of professional football clubs to regularly engage children and young people of all backgrounds and abilities in football, sport and personal development – providing a trusted, positive influence in high-need areas across England and Wales.
PL Kicks stated aims are to:
As part of the 10-year anniversary celebrations in 2016 each of the professional clubs running PL Kicks sessions were asked to nominate a 'PL Kicks Hero', someone who has taken part in, volunteered to help at or worked on the programme and who has inspired others through their dedication, work ethic and own personal development. Many of those individuals were immortalised in a comic illustration designed by Marvel and DC Comics artist John McCrea.