Behind the scenes at any Premier League club there is a lot of activity outside of matchdays, and in the community departments of clubs the weekdays are often busier than the weekends.
Richard Adams, a projects officer at Stoke City Community Trust, took us behind the scenes on a typical day.
The Trust is devoted to the local community of Stoke-on-Trent, Newcastle-under-Lyme, the wider Staffordshire area and parts of North-West Shropshire.
Each year it aims to benefit the lives of about 150,000 children and young people, as well as helping the older generations in the area.
“In Stoke there’s a high number of deprived areas, and there’s a lot of young people who would like to access our services and get involved," Adams says.
"That's not just in football. We work with a lot of NEETs – young people who want to improve their CVs and increase their employment opportunities when they leave our scheme.
“There’s a big demand at the moment, not just in sport but young people and older people with perhaps mental health problems, and all aspects of things you get in a typical community.”
From helping to organise Premier League Kicks sessions to joining a reading project at a local school, Adams makes sure Stoke City are seen not just as a football team among the local community.
"Our day-to-day job is a long way from the 30,000 people who come to the stadium to watch the action but it is just as important," Adams says.
"There are a lot of people in Stoke-on-Trent who are not as fortunate as the players but we need to engage them and know what makes them tick, so we can have a positive impact on their futures."
