Panini is the official sticker and trading card licensee of the Premier League which includes both physical and digital formats. Panini is also licensed by the Premier League to produce official loyalty and premium collectables.

Founded in 1961 by the Panini brothers in Modena, Italy, Panini is the global number one in Sport collectables and the Panini name is synonymous with sticker and trading card collecting the world over.


Got Got Need - Global

Panini has presence in over 120 countries worldwide and launches over 400 collections annually, covering all major sports and entertainment franchises. 

As well as global collectables publisher Panini is also a major international publisher releasing over 7,500 publications of books, comics and magazines around the world every year.

Panini’s loyalty division PCSS provides promotional and incentive items based on Panini products for major international brands and Panini Digital division provides digital solutions across all major platforms.

Wherever there is football you will find Panini collectables and the Panini partnership with the Premier League brings together two iconic brands.

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