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Avery Dennison

The Premier League and Avery Dennison have come together to start an exciting partnership, kicking off from the start of the 2019/20 season.

Avery Dennison is a global leader in sports and retail branding, technologies and solutions. Trusted by the world’s top sporting leagues and apparel brands, we operate in over 115 locations across more than 50 countries. As proud licensees of the Premier League, they share a commitment to innovation and sustainable thinking.

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A Proud Supplier to the Premier League

From 2019/20 Avery Dennison will be the new official supplier of Premier League names, numbers and sleeve badges.

These products will be embedded with smart digital technology. From the start of the 19/20 Season, fans will have access to in-app experiences by scanning and authenticating their products. And for intelligent stock control, RFID (radio-frequency identification) technology will be applied to every pack.

All names, numbers and sleeve badges will be made from water-based materials, avoiding all harmful solvents and hazardous substances, and will be manufactured to ensure minimum wastage and environmental impact.

Welcome to names, numbers and sleeve badges in a league of their own.

For more information about Avery Dennison, please visit