For Leicester City winger Ademola Lookman, racism is a sign of an ignorance which he hopes will be eradicated as the next generation learn about the importance and value of diversity.
The Premier League has dedicated the latest weekend and next round of match action to their ongoing No Room For Racism initiative, which includes an extensive library of free teaching resources available via Premier League Primary Stars.
"The messages that some people send online, that's not something that they've just done," says Lookman in the video below. "It's because they’ve felt that way for a number of years.
"That's due to the fact that they're uneducated, so if you put the right messages into classrooms for kids who can learn over time and actually learn about history and people, about different races and different backgrounds, then of course that will help a lot."
'People should be held accountable'
Lookman has been a victim of racial discrimination himself online and is urging social media companies to do more.
"I don't think it's right for somebody to hide behind a screen and to send all sorts of messages and get away with it," he says.
"People should be held more accountable, especially people who are grown up enough to make their own decisions and yet are still making a decision to act that way.
"It shouldn't just fall on footballers and clubs as there are so many people who can help with fighting racism."
Also in this series
Part 1: Players reinforce there is No Room For Racism
Part 2: Mings: Coady's support vital in fight against racism
Part 3: Dier: Talking is an ideal way to show allyship
Part 4: Ferguson: Diversity is our soul
Part 6: Matip: Taking the knee sends important message
Part 7: James: Standing up to discrimination is so important
Part 8: Townsend: Abuse can have a terrible impact
Part 9: Rice: People who are abused should never be alone
Part 10: Kabasele: We cannot give up discrimination fight
Part 11: Chalobah: It's important players set the standards