Liverpool’s Portuguese star is the top target for managers ahead of Friday’s 18:30 BST deadline, earning over 460,000 transfers in.
Jota scored twice against Arsenal last weekend, claiming his season-high haul of 12 points.
He has six goals in his last five appearances for club and country.
Mohamed Salah (£12.4m) and Trent Alexander-Arnold (£7.3m) provide further options for the Reds.
Salah has scored in back-to-back matches in all competitions, and produced 13 points against Villa earlier this season.
Alexander-Arnold has 21 points in the last two Gameweeks, combining an assist with two clean sheets and six bonus points.
Kevin De Bruyne (£11.9m) and Riyad Mahrez (£8.2m) both recorded double-figure returns in their last home match.
However, rotation remains a big concern ahead of Man City's UEFA Champions League meeting with Borussia Dortmund in midweek.
Raheem Sterling (£11.3m), Gabriel Jesus (£9.2m) and Sergio Aguero (£10.3m) were all rested against the German side on Tuesday and could prove major differentials for those willing to take a risk on Pep Guardiola’s starting XI.
The midfielder has scored four of his six goals this season in the Blues’ last eight contests.
Finally, Chris Wood (£6.2m) and Danny Ings (£8.4m) both delivered their season-best hauls in the last Gameweek.
Remember, the Gameweek 31 deadline is at 18:30 BST on Friday 9 April.