What’s new for 2023/24: Number and font styles on shirts

4 Aug 2023
Jackson, Maatsen

Avery Dennison release new font and sleeve badges that will feature on this season’s shirts

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With the Premier League kick-off fast approaching, here's what's new for the 2023/24 season. 

New names and numbers 

Avery Dennison, the Premier League’s official name, number and sleeve badge supplier, have revealed designs of new font and embellishments which will feature on this season’s Premier League shirts. 

TV Info

A fourth redesign in Premier League history will see an increase in the number height and the integration of the Premier League's unique graphic pattern, ensures the new font has increased visibility and more impact both on and off the pitch. 

In addition to the name and number change, the Premier League sleeve badge has been redesigned for the upcoming season to a standalone iconic Premier League lion. 

This design will be replicated in gold for the "Champions" badge worn by 2022/23 season title-winners Manchester City

Also in this series

Part 1: Nike Flight ball
Part 3: Premier League's 51st club
Part 4: Match officials
Part 5: Return of mid-season player break
Part 6: Extra Champions League place
Part 7: Applications of the Laws of the Game
Part 8: VAR Hub

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