The People's View: Carly's story

As part of our More Than A Game celebration, hear from one mum who has helped her local football club become a place that is accessible for all

'The People's View' series from the Premier League celebrates football at all levels.

We'll hear first-hand experiences of life across football, including from those who benefit from the League’s funded programmes.

This is the game we all love, and these are views from the community.

With men's and women's teams, more then 50 junior teams as well as an academy and walking football provision, Boldmere St Michaels Football Club is an important part of the Sutton Coldfield community.

Three years ago, that community came to the fore when the club's commercial manager, Carly Cartwright, needed it most.

In 2022, Carly was a volunteer at the club, helping out with kit and sponsorships, when both her husband and daughter became ill.

"My husband had a kidney transplant and left work while he was recovering and my daughter has medical conditions, so she was poorly," she says. "I was working for a children's charity but I physically couldn't do it when I was caring for my family.

"Boldmere approached me and said we've got a few hours, and it just snowballed. When our family needed things, it was friends and people at the club that stepped up, we felt part of the family."

With one neurodiverse child and one with physical conditions, Carly knew all too well how important it is to have spaces for families to have safe and secure facilities for them to use.

So, when the opportunity came for the club to have funding for a sensory room and youth zone for young people and their families to enjoy, Carly jumped at the chance.

"We had the young people and we had the space, it just made sense to me," Carly says. "I remember very vividly where my son was asked to leave a team because the coaches couldn't support his needs.

"I could say with integrity, 'This is the reason why, I'm speaking from lived experience.' It made the whole thing more real."

The club's Youth Zone has rejuvenated old and defunct changing rooms into a community hub, with a pool and table tennis tables, arcade machines, a piano and a quiet room.

"It's turned into something we're really proud of," Carly says. "If you are privileged to have had a lifestyle with your own children where you're not aware of the need for these facilities, it's hard to consider why they would be useful or who would benefit from them.

"I'm privileged to have the children that I've got, because they've changed my whole outlook on parenting, life, how you interact, not just young people or your own children that might be neurodiverse, everybody that you meet."

The new facility was opened two years ago and coincided with the club's 140-year anniversary celebrations.

"It was a really emotional evening, seeing people going in," Carly says. "It wasn't just the children, the number of parents that need respite.

"To be able to sit, have a chat and a drink, while their children are safe and playing with friends, that's probably been the biggest eye opener for me. I hadn't realised how many parents of neurotypical and well children need that space.

"It's about what we're doing off the pitch as well as on, getting to know people as individuals and putting things in place, so that it's accessible. We've got that quiet area for those that need a break from the crowds and the noise."

With an accessible and comfortable available for all to use, the club are finding that they are attracting a whole new set of supporters.

"We really want to get people engaged in the game, men's, women's and the youth teams," Carly says. "We want them to come and support. We introduced the supporters' passport and to see the kids running around to get the players to sign them, it's such a lovely thing to watch.

"We have an open-door policy and a duty of care to meet the individual needs of the people that use the facilities, holistically, not just as footballers or because they're coming to spend money as a fan. Home isn't a place. It's a feeling.

"Children here with additional needs play in mainstream teams, especially at holiday camps. We've noticed a 20 per cent increase in children with additional needs attending camps, children that perhaps thought they never would step onto a football pitch, let alone have a facility like this. That's a real privilege."

The Premier League has improved the facilities of more than 1,000 clubs across the EFL, non-league and women's football. Over 87,000 grassroots teams are playing at Football Foundation sites.

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