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The Premier League

Supporting local businesses

How Brighton's presence in the Premier League is helping the city's economy.

Brighton and Hove Albion v Manchester United - Anthony Knockaert and Pascal Gross

Brighton & Hove Albion pride themselves on their close links with the community.

The name on the stadium is the first indicator: the American Express Community Stadium signals the role the community plays in the club and their history.

Albion in the Community, the club's charitable arm, co-ordinates many programmes to engage the local community, from supporting primary schools to running adult health initiatives.

But the role of the club stretches beyond this as Chief Executive Paul Barber explains: "We aim to support local businesses wherever we can by employing local suppliers and selling local produce.

"For example, matchday pies are sold by a Brighton-based pie manufacturer and the ale is provided by a brewery down the road. It is important to us that we are able to support the local economy in this way, as well as providing the significant community outreach work we do."

The club's promotion to the Premier League last season brought wider economic and cultural benefits to the city.

Executive Director Martin Perry adds: "There are direct impacts created by the increase in revenue and jobs at the stadium and training ground.

"There are also indirect benefits to our supply chain and jobs supported by the club, and the induced effect which is the increase in spending by close on 3,000 away supporters every game, many of whom go into the city, staying overnight or enjoying the facilities.

"In addition, there is the value of the media coverage from images of Brighton being shown in 189 countries around the world."

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