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Positive impact

West Ham's wide-ranging community programmes deliver considerable economic and social benefits to the surrounding area, a study has found.

Any Old Irons, Mark Noble, West Ham United

As West Ham United celebrated the one-year anniversary of their Players’ Project, an EY study highlighted the initiative’s wider economic benefits and demonstrated the club's value to the local community.

The Players’ Project is split into 11 strands and delivers more than 30 programmes that span health, education, community initiatives and football development.

Players from the men's, women's and Academy teams gave more than 300 hours of community time in the programme’s first year, working directly with over 2,000 people from the local area.

On the anniversary, West Ham announced they had already invested half of the £10million they planned to commit to local projects over three years and pledged an additional £5m, with the club forecasting a total investment of £28m throughout Newham, the surrounding Olympic boroughs and Essex by the end of 2021.

One year of West Ham's Players' Project
Creating opportunities 

The club's vice-chairperson, Baroness Karren Brady, said: "When we moved to the stadium, we came here with the aim of affecting change - bringing investment, making a positive economic impact, creating opportunities for people, for our community.

"This project has been and continues to be a fantastic achievement, from running days supporting homeless people in the community, to working closely with our fantastic Any Old Irons and Pride of Irons support groups."

Mark Gregory, UK Chief Economist at EY, said: "The club makes a significant socio-economic contribution to East London, Essex and beyond to a total value of £300m, be it through, for example, £1.4m of annual savings to the NHS delivered through diabetes prevention, the 281 school and educational partnerships or the fact there have been 50,000 participants in Club Foundation-led initiatives per year."

Did you know?

£300m Socio-economic contribution made by West Ham United to the club's surrounding areas.

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