Fans across the Premier League have benefited from clubs going the extra mile to make watching top-flight football as affordable and inclusive as possible.
Cardiff City season ticket holder Vince Alm has been watching the Bluebirds since 1968 - and he believes the club's ticketing and pricing structure is better than ever.
Vince, 57, attends matches with six members of his family and travels to all home and away matches thanks to Cardiff's "brilliant" understanding of their fans.
In 2018/19, an adult and a junior attending a Cardiff home fixture with season tickets worked out at a combined cost of just £22 and Vince is full of praise for the work his club does.
"The club have been brilliant at keeping football really affordable," he said. "We get extremely good value for money and the club take into consideration the area we are from and the wage levels and incomes in that area.
"They really do get it spot on - they are always listening to the fans via forums and they want to keep football at an affordable level."
As part of his season ticket, Vince was also able to buy further discounted tickets for matches at the Cardiff City Stadium, giving others the opportunity to enjoy Premier League football at minimal cost while helping to attract new supporters to the club.
"You get the chance to really connect with the club," Vince added. "Last season I could bring people to some games for just a tenner. That means you are bringing more revenue into the club and also a potential new fan, so everybody benefits."
Price of football study
A Premier League analysis, conducted with EY, of the cost of attending matches in 2018/19 revealed:
£31 - average ticket price in the Premier League, compared with £32 in 2017/18
£12 - average junior ticket price
£13m - total saved by season ticket holders through discounts offered by clubs
Did you know?
£22 The combined cost per match for an adult and junior season ticket holder at Cardiff City during 2018/19
95%+ For the seventh season in a row, Premier League stadiums were more than 95 per cent full
£30 away ticket price cap extended until the end of season 2021/22