In 2016, TAG Heuer enhanced its presence in global sports by becoming the Premier League's Official Timekeeper.
Twenty teams, all their matches, are now on TAG Heuer time, both on pitch and on TV broadcasts across the globe in 185 countries.
On the field, the substitute’s boards are now shaped like a TAG Heuer Carrera watch with a tachometer scale, and bear the name of the Swiss watch brand.
The referees also sport the new TAG Heuer Connected smart watch, developed by the Swiss brand in conjunction with Intel and Google Android Wear, with a dedicated app.
TAG Heuer branding and its brand motto #DontCrackUnderPressure, will feature across all of the Premier League’s digital platforms, including its website and social media.
TAG Heuer is part of the LVMH Group.
For more information on TAG Heuer, please visit our website http://tagheuer.com