Avery Dennison to supply shirt names and numbers

15 Nov 2018
Spurs shirts with names and numbers

All official Premier League names, numbers and sleeve badges to be produced by new supplier from 2019/20

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The Premier League has signed a new official supplier for names, numbers and sleeve badges.

From the 2019/20 season, the global sportswear branding and labeling manufacturer Avery Dennison will print and produce all official Premier League names, numbers and sleeve badges.

Track record of innovation

"Avery Dennison is clearly a company with a track record in innovation," Richard Masters, Premier League Managing Director, said. "We were impressed with their plans both in the UK and globally and are looking forward to working with them from next season."

The agreement places emphasis on technology and sustainability.

Avery Dennison announces deal

More than 15 million Premier League names, numbers and sleeve badges will be produced each year, at a specialist low-carbon facility in western Norway.

The factory uses precision laser cuts to reduce waste, before the products are packed by unique automated systems and shipped to club shops and other retailers.

Unique fan engagement

The products will also be embedded with smart digital technology, enabling fans to scan the number on their jerseys with their mobile phones to receive a bespoke Premier League experience.

"Partnering with the Premier League naturally extends our position as a leading supplier of branded and decorative embellishments for retail brands, leagues and clubs in the Team Sport market," Rishi Pardal, Vice President and General Manager of Apparel Solutions at Avery Dennison, said.

"The Premier League has a strong and ever-growing global presence and we are excited to have the opportunity to support their global growth."

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