The Premier League has signed a new official supplier for names, numbers and sleeve badges.
From the 2019/20 season, the global sportswear branding and labeling manufacturer Avery Dennison will print and produce all official Premier League names, numbers and sleeve badges.
Track record of innovation
"Avery Dennison is clearly a company with a track record in innovation," Richard Masters, Premier League Managing Director, said. "We were impressed with their plans both in the UK and globally and are looking forward to working with them from next season."
The agreement places emphasis on technology and sustainability.
Avery Dennison announces deal
More than 15 million Premier League names, numbers and sleeve badges will be produced each year, at a specialist low-carbon facility in western Norway.
The factory uses precision laser cuts to reduce waste, before the products are packed by unique automated systems and shipped to club shops and other retailers.
Unique fan engagement
The products will also be embedded with smart digital technology, enabling fans to scan the number on their jerseys with their mobile phones to receive a bespoke Premier League experience.
#DYK @PremierLeague names, numbers, and sleeve badges are digitally scannable inside the Premier League app? Simply open the app, tap on the scanner, and then hover over the name/number on the back of your Premier League team kit and see what happens… https://t.co/04w7JFesDn pic.twitter.com/Haav6uWhCf— Avery Dennison (@AveryDennison) April 30, 2021
"Partnering with the Premier League naturally extends our position as a leading supplier of branded and decorative embellishments for retail brands, leagues and clubs in the Team Sport market," Rishi Pardal, Vice President and General Manager of Apparel Solutions at Avery Dennison, said.
"The Premier League has a strong and ever-growing global presence and we are excited to have the opportunity to support their global growth."