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Barclays to be League’s first Banking Partner

17 Mar 2016
Barclays has been a title sponsor of the Premier League since 2001/02

After being title sponsor for last 15 years, Barclays continues association with the League

The Premier League is pleased to announce that Barclays is to become its first Official Banking Partnership.

Barclays has been the title sponsor of the Premier League since 2001/02 and has proved an excellent partner for the competition.

Last year Premier League clubs agreed a new sponsorship strategy where the League will be free of a title sponsor from 2016/17.

That has provided the Premier League with an opportunity to agree new category partnerships, of which the Official Banking Partnership with Barclays is one.

“We are very pleased that Barclays will become the League’s first Official Banking Partner from 2016/17,” Premier League Managing Director Richard Masters said.

“Barclays has been a fantastic title sponsor of the competition and this new partnership is a sign of the value they continue to see in being associated with the Premier League.

"The exciting football we are witnessing this season is providing an excellent platform for the League to take forward its new sponsorship strategy and we are working on a number of other category partnerships which will complement this new agreement with Barclays."

Barclays has also sponsored the Premier League's overseas events, such as BPL Live
Barclays has also sponsored the Premier League's overseas events, such as BPL Live

Nathan Homer, Barclays Global Head of Sponsorships, expressed his delight at the new deal.

"We are proud to have been the title sponsor of the Barclays Premier League for the last 15 years as it has grown to become a global phenomenon, supporting our businesses around the world, and helping build the Barclays brand,” Homer said.

"The Premier League is moving to a new model without a title sponsor yet we could still see the benefit of maintaining our association with one of the most successful sports brands in the world.

“The partnership will continue to offer us many assets such as tickets that are valued by our customers and clients, as well as helping maintain our long established commercial relationships with the Premier League and many clubs.

"We look forward to the successful continuation of our partnership with the Premier League."

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