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What's new this season: Sleeve sponsors

9 Aug 2017
Liverpool FC new sleeve sponsor Western Union

The 2017/18 Premier League season will feature additional advertising on club kits for the first time

Ahead of the new season premierleague.com is looking at 10 new developments that will occur during the 2017/18 campaign.

As well as having brands on the front of their shirts, clubs are now able to feature sponsors on the sleeves.

Brands will be allowed to advertise on the left sleeve of their shirts only, replacing the Premier League badge, which will remain on the other sleeve.

Liverpool are the latest club to take on a sleeve sponsor, announcing a deal with Western Union today, pictured above.

The clubs to have announced sleeve sponsors so far are:

Chelsea: Alliance Tyres

Crystal Palace: Dongqiudi

Huddersfield Town: Pure Business Group

Leicester City: Siam Commercial Bank

Liverpool: Western Union

Manchester City: Nexen Tire

Southampton: Virgin Media

Stoke City: Top Eleven

Swansea City: Barracuda Networks

Watford: 138.com

West Bromwich Albion: 12BET

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