Ahead of the new season premierleague.com is looking at 10 new developments that will occur during the 2017/18 campaign.
As well as having brands on the front of their shirts, clubs are now able to feature sponsors on the sleeves.
Brands will be allowed to advertise on the left sleeve of their shirts only, replacing the Premier League badge, which will remain on the other sleeve.
Liverpool are the latest club to take on a sleeve sponsor, announcing a deal with Western Union today, pictured above.
The clubs to have announced sleeve sponsors so far are:
Chelsea: Alliance Tyres
Crystal Palace: Dongqiudi
Huddersfield Town: Pure Business Group
Leicester City: Siam Commercial Bank
Liverpool: Western Union
Manchester City: Nexen Tire
Southampton: Virgin Media
Stoke City: Top Eleven
Swansea City: Barracuda Networks
West Bromwich Albion: 12BET