Records set at Nashville Premier League Mornings Live fan fest

11 Apr 2024
PL mornings live

Over 15,000 attend latest Premier League event while 1.78m US fans tune in for NBC's coverage of Man Utd v Liverpool

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Premier League supporters in the United States were treated to a fantastic weekend at the Premier League Mornings Live fan festival in Nashville, Tennessee, with a record number of attending the event.

The event was held in partnership with the Premier League's US rights holder, NBC Sports, and more than 15,500 supporters made their way to Broadway and Riverfront Park across the two days of action on the weekend of 6-7 April.

Those who attended not only got to watch the matches live alongside other Premier League fans on the big screens. They also had the chance to enjoy free events hosted by Premier League partners, such as having a photo taken with the Premier League Trophy, trying out Nike’s fast feet game and playing the EA Sports FC24 video game.

There was also the opportunity for the first time to buy club merchandise and a custom-made Mornings Live Nashville jersey, designed for the event by Premier League official names, numbers and sleeve badge licensee, Avery Dennison. 

Fans were also able to feature in NBC Sports' live broadcast across the weekend by the studio team of Rebecca Lowe, Robbie Mustoe, Robbie Earle and Tim Howard.

Olympic gold medallist Mo Farah and WWE’s Sheamus Farrelly were also at the event, alongside Premier League record goalscorer Alan Shearer.

They were joined by a host of other former players from Premier League clubs, whom fans were able to meet, including Daniel Sturridge, Ledley King, Junior Stanislas, Ahmed Elmohamady, Gary Blissett, Paul Buckle, Marcus Gayle, Joleon Lescott, Matthew Jarvis, Jack Collison and Robert Lee.

There was also the opportunity for fans to demonstrate their support for the Premier League’s No Room For Racism initiative, which celebrates the diversity of the League and outlines action taken to tackle all forms of discrimination, and was on display at matches that weekend.

Nashville was the ninth Premier League Mornings Live event in the US, following on from Washington D.C., New York, Boston, Austin, Miami Beach, Los Angeles, Philadelphia and Orlando. To date almost 90,000 fans have attended the events. 

In addition to the huge audience in Nashville watching the Premier League matches across the weekend eclipsed one million average viewers in the US, which was then exceeded by Manchester United's match with rivals Liverpool on Sunday.

The 2-2 draw was watched by more than 1.78million viewers on NBC and Peacock and, led by Peacock, is the most-streamed simulcast match in the US with an Average Minute Audience (AMA) of 600,000 viewers, surpassing the Manchester City match at home to Arsenal on 31 March, which had an AMA of 547,000 viewers, on 31 March.

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