The Premier League has officially opened an international office in New York.
Based in Manhattan, the office has been set up to support the continued growth of the Premier League and its clubs in the United States.
The US base will build on the opportunities created through the League’s highly successful and long-term broadcast partnership with NBC Sports, who became the home of Premier League coverage in the US in 2013.
The announcement comes as the Premier League Summer Series kicks off for the first time, with six clubs playing matches across five East Coast cities.
More than 240,000 fans are expected to attend nine matches featuring Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Fulham and Newcastle United between Saturday 22 July and Sunday 30 July.
The tournament follows on from the success of the eight Premier League Mornings Live fan festival events the Premier League and NBC Sports have hosted in multiple US cities since 2018.
These events have seen more than 60,000 fans attend live match screenings in iconic locations, coming together to share their passion for the competition.
The Premier League will seek to deliver more opportunities for fans in the US to engage with the League, while developing partnerships and content strategies to deepen relationships with existing supporters as well as attracting new fans.
The League has appointed former NBA, NFL and MLS Executive Akash Jain as the US Managing Director to lead the New York office. Jain brings nearly 20 years of experience driving fan and commercial growth for sports properties globally.
Premier League Chief Executive Richard Masters said: “The Premier League’s popularity has strengthened significantly in the United States over the last decade so opening an office in New York is a great chance to build on that success. We look forward to having a permanent base here and working even closer with NBC Sports as well as continuing to build on events like Premier League Mornings Live and the Summer Series.”
Premier League US Managing Director Akash Jain said: “I am excited to be joining the Premier League at this time. We know, among sports fans in the US, the Premier League has the highest interest of any soccer league. Establishing an in-market presence will provide a great opportunity to strengthen our on-the-ground relationships with fans, NBC Sports and other partners. With close to quarter of a million fans likely to attend the Premier League Summer Series this month, it illustrates the tremendous popularity of the League and clubs here.”
In 2019 the Premier League opened its first international office in Singapore, primarily established to fight piracy of Premier League content and support broadcast partners.