Premier League and Budweiser launch 'Behind the Game' show

3 Apr 2023

Arsenal legend Ian Wright joins stars from the worlds of football and music for brand new series

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The Premier League and Budweiser have teamed up to bring footballers and stars of music together in a new content series, Behind the Game, which launches for fans around the world on Monday 10 April.

The new show is part of the extended partnership between the Premier League and Budweiser, who have co-developed the authentic and engaging entertainment series.

Behind The Game gives fans a unique insight into the icons of their favourite sport and music, with guests sharing stories of their unknown passions.

Challenges and triumphs

Former Arsenal striker and Hall of Fame inductee Ian Wright hosts the show, in which guests take part in Budweiser bar games while discussing their careers and off-pitch interests, as well as the challenges and triumphs they have faced along the way.

"I'm so excited for you all to see this show. It's been a privilege to get to know these talented footballers and musicians," Wright said.

"When you've faced the same pressures, criticism, joys and moments of self-doubt as a person, and you find common ground in your experiences, you can get a lot from a conversation. Some of their bar game skills need some work, though!"

Special guests

Behind the Game will run on the Premier League YouTube channel, with a new episode dropping each Monday from 10 April featuring the following guests:

- Newcastle United forward Callum Wilson with British rapper and poet Kojey Radical

- Everton forward Alex Iwobi with British jazz artists Ezra Collective

- Aston Villa goalkeeper and Argentina's FIFA World Cup 2022 winner Emiliano Martinez with Argentinian model, actress and singer Oriana Sabatini

- West Ham United's Jarrod Bowen with British singer, songwriter and rapper Tinie Tempah

- West Ham forward Michail Antonio with British singer and songwriter Ray Blk

"The Premier League is a world-class football league; our partnership allows us to further connect with key consumers and football fans across the globe," said Todd Allen, Global Budweiser Vice President.

"We are thrilled to extend our partnership in a meaningful way that goes beyond traditional sponsorship.

"This new series builds on our deep experience producing original content that connect our brand with culture, and we are excited to be at the forefront of sharing these stories."

Premier League Chief Commercial Officer Will Brass said: "We are delighted to be working with Budweiser to deliver a new show to fans around the world, bringing footballers and musical icons together to share stories and talk about how they made it to where they are today.

"There is so much crossover between the worlds of football and music and we are excited to show the stars of these films in a different light, with the conversations brought together perfectly by Ian Wright."

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