Broadcasting

Premier League on record high with NBC Sports

2 Jun 2021
MW7 NBC

English top flight enjoys unprecedented milestones thanks to coverage in the United States

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The popularity of the Premier League reached new heights in the United States for the 2020/21 season thanks to record-breaking coverage from NBC Sports.

There were 340 matches and 914 hours of live coverage, both of which were the largest ever recorded for a Premier League season in the US. 

NBCUniversal's new streaming service Peacock provided up to 175 live matches and a total of 1,500 hours of Premier League programming, including full-event replays. 

Eight matches in 2020/21 averaged more than a million viewers, with Boxing Day's Premier League coverage setting viewership milestones. Arsenal's visit to Chelsea was the most-watched ever match in the US with 1.2m viewers.

Indeed, NBCSN delivered the most popular Boxing Day Premier League coverage ever, averaging 664,000 viewers across four matches.

The season also registered the two highest-viewed February Premier League cable matches ever in the US, with Liverpool's home match against Manchester City watched by 1.6m viewers and Manchester United's trip to Chelsea totalling 828,000.

It means that since kicking off its Premier League coverage in August 2013, NBC Sports Group has televised 28 of the 30 most-watched live Premier League matches ever in the US across all platforms.

The success of NBC's Premier League coverage also helped them amass impressive figures across their social platforms, with seven of the most-engaged posts in @NBCSportsSoccer Instagram history coming during 2020/21.

And on the NBC Sports YouTube channel, more than 1 billion minutes of Premier League coverage were consumed, another single-season record.

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