The Premier League has announced that Hublot is to become its Official Timekeeper from the start of the 2020/21 season.
As Official Timekeeper for the League, Hublot will time every match pitchside and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing the match score and time.
As part of the agreement, the Swiss luxury watch company will be represented at every Premier League match via the Hublot Big Bang Unico-shaped referee board that is held up by the fourth official to signal additional time and substitutions.
Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goalline technology.
Finally, as official partner of the Premier League Young Player of the Season award, Hublot will be showcasing the best of the exciting young talent in the Premier League.
⏱ History can be written in a matter of seconds ⏱— Premier League (@premierleague) September 9, 2020
The @hublot countdown to the 2020/21 season is on❗️ pic.twitter.com/yjrRAPLYs4
Hublot will also have an on-screen presence during global broadcasts of Premier League matches.
"We are delighted to welcome Hublot as the Premier League's Official Timekeeper," said Premier League Chief Executive Richard Masters.
"Hublot bring a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation.
"We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world."
The Premier League is the latest competition to have partnered with Hublot, who also work with the FIFA World Cup, the men's and women's European Championship as well as the men's and women's UEFA Champions League and Europa League.
"Hublot is hugely passionate about football and we add great value to every competition, club and talent with whom we partner"
"We are extremely excited and proud to become the Premier League's Official Timekeeper," said Hublot CEO Ricardo Guadalupe. "This is a milestone moment for Hublot.
"Since 2006, we have shown Hublot is hugely passionate about football and that we add great value to every competition, club and talent with whom we partner.
"We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!"