Aston Villa are helping to keep vulnerable people warm by collecting items of clothing and redistributing them to those most in need.
Villa Park is used to having 40,000+ supporters packed inside but now the club's famous stadium has been part-transformed into a giant storage, sorting and distribution warehouse for thousands of items of clothing as part of their new "Wear and Share" project.
Aston Villa Foundation have teamed up with The Active Wellbeing Society and the wider #BrumTogether network, which is also helping deliver community projects such as preparing 600+ weekly free meals made in the club's stadium kitchen.
Jen Tullett, neighbourhood engagement officer at the Aston Villa Foundation, told the club's official website: "This is a coordinated response to a need that has been identified by those working with people and communities facing the biggest challenges.
"We are more than happy to utilise our facilities, staff and networks to help to try and address this need."
Karen Creavin, chief executive of The Active Wellbeing Society, added: "Our aim is to reach out to and support those who most need help during these challenging times. Not only does this involve providing them with food and other essential supplies, but clothing too."