Wes Morgan has shown more than most that being ambitious can lead to success, having lifted the Premier League Trophy as Leicester City captain in one of the most remarkable title wins in English football.
And the Foxes captain is using his experience of that 2016 triumph to inspire children and their families to get involved in the Premier League Primary Stars Friday Family Challenge.
The poetry challenge is based on the theme of ambition, and Morgan has spoken about how he overcame setbacks during his career before achieving his dream of winning the Premier League.
The centre-back was missed out on a scholarship at Notts County at the age of 15, and he was playing in League One with Nottingham Forest only eight years before lifting the Premier League Trophy.
"As Leicester captain sometimes the younger players approach me wanting to know how to achieve their ambitions, their dreams and their goals, so I tell them the story about my journey through football," Morgan says.
"I always go back to the disappointment I had when I first started football. You should always keep the faith and keep going until you can't go any more."
The Friday Family Challenge is a great way to keep entertained and encourages children and their families to get creative with any form of poetic writing, such as a rap or song lyrics.
"What makes a poem stand out to me is the flow of the poem, the imagination, the creativity and putting it all together to create something special," says Morgan.
Share your family poem by posting a photo of it to @PLCommunities on Twitter using #PLPrimaryStars. Alternatively, you can film someone reading it aloud and post the video to us on Twitter.
The best entries will be shared online at premierleague.com and PLPrimaryStars.com.
For more information, visit Family Challenge.