Expert David Munday says the winger's underlying stats suggest he can outscore Pierre-Emerick Aubameyang (£11.0m) and Alexandre Lacazette (£9.5m), and even likens him to Mohamed Salah (£12.5m), the top points scorer of the past two campaigns.
"What we have with Pepe is a lot of potential, he could be at the end of the season the No 1 Arsenal asset," says Munday on the FPL Show.
"His minutes per [shot], he's having one every 30.8 minutes, which is very close to Aubameyang's one every 30. And his minutes per chance [created] is every 51 minutes, compared with Aubameyang's 90.
"It's because he's a bit like Salah. He's one of these attacking midfield players, a wide man who can score goals and create goals. And, of course, because he is a midfielder he gets more points for those goals as well.
"He can save you £1.6m on Aubameyang, and he's £0.1m cheaper than Lacazette, so it does present a fantastic opportunity if you're looking for a bit of a punt at this stage of the season."