The Premier League and BBC Children in Need established a joint programme aimed at reducing youth violence in clubs' local communities, with Crystal Palace leading an initiative to support youngsters in south London.
The club's official charity, Palace for Life Foundation, launched the 'Breaking The Cycle' programme to offer young people - some of them young offenders - extra guidance and help steer them towards further education, training and employment.
Ernest Eghan, the 'Breaking The Cycle' interventions officer, believes Crystal Palace's role is crucial in convincing people not to re-offend.
"When they see it's Crystal Palace, and they come to Selhurst Park, it is not intimidating," he said.
"The power of installing life skills - things like preparation, planning, psychological and social skills - will help them find work, so they don’t feel they are beneath a glass ceiling."
The programme is already delivering results, with a number of participants going into full-time education or employment, including 16-year-old Kyle Dell (pictured), who now works in the club shop.
"It's helped me a lot," he said. "I don't know where I'd be right now if I wasn't here. I'd be in prison, or on tag, that's the way my life was going."