Gunnersbury Park, west London - an historic area of parkland located just a five-minute walk away from Brentford's Gtech Community Stadium.
It is home to the Gunnersbury Park Sports Hub, a state-of-the-art facility run by Brentford FC Community Sports Trust (BCST) to deliver numerous Premier League programmes and activities that engage and support the local community.
One of those programmes is Premier League Kicks, which uses the power of football to inspire young people in some of the most underserved communities across England and Wales.
And on Wednesday night, Gunnersbury Park played host to a landmark event as participants, coaches, Premier League Kicks alumni and current and former players such as Premier League Hall of Fame inductee Ashley Cole and Brentford defender Sepp van den Berg, came together to mark the launch of the latest Premier League More Than A Game initiative and to celebrate the 20-year anniversary of Premier League Kicks.
It was a full circle moment for the programme as Brentford were one of four clubs, together with Manchester City, Fulham and Tottenham Hotspur, involved in the Premier League Kicks pilot back in 2006.
"It’s a special programme," said Premier League Chief Executive Richard Masters. "It's free football but it is about much more than that. There are role models and mentors that are available to talk about some of the difficult issues that as a young person you might be facing.
"The participants really benefit from the messages that come out of these sessions. Even if you turn up to play football and get active, that's good enough but sometimes you can be put on a path to employment or education. That is the heart of Premier League Kicks."
The event involved Premier League Kicks participants from five clubs, Brentford, Chelsea, Fulham, QPR and Watford, taking part in a variety of games, drills and youth voice activities.
"It's great to be here with everyone. It's a special moment," said Alex, who has been a part of Fulham's Premier League Kicks programme for the last two years.
"I like Premier League Kicks because I can express myself, show what I'm made of and help other kids if they need it. It's fantastic to be a part of the programme. Premier League Kicks has a family atmosphere. It means football and having fun."
Joining Alex and the other young people in the activities were media personalities Big Zuu and MK Fray, who are both Premier League Kicks alumni having come through the programme with Arsenal and West Ham United respectively.
"Twenty years on, Premier League Kicks is still going strong," said Big Zuu. "It's beautiful and inspiring to see all the different clubs come and support young people in an incredible facility like this.
The Premier League. It's More Than A Game
"It's incredible that through this initiative young people get to meet a lot of different people, whether it's players, people like me, or the coaches that they get to work with. The coaches are key. They are so passionate, they care about the children and those positive role models are so important."
From that initial pilot of four clubs Premier League Kicks, which is funded by the Premier League through the Premier League Foundation, has grown massively over the last 20 years.
There are 93 clubs across England and Wales now delivering the programme, with more than 600,000 young people coming through Premier League Kicks to date. Almost half of the 750 Premier League Kicks workforce across the 93 clubs are former participants.
"We want the next generation to be better than we were," said Ashley Cole. "To have initiatives like this and to provide young people with the opportunity to come and be safe, connect, find friendships and confidence, and be around good coaches that want to make good footballers and good people, is vital.
"The young people feel part of something. They feel empowerment just by wearing a club badge. It gives people a feeling that they are able to do things. It's a powerful thing."
The More Than A Game campaign shines a light on the year-round investment and work that the Premier League and clubs across England and Wales do to support communities and all levels of the game.
Premier League Kicks alumni reflect on their time on the programme
One strand of that Premier League investment is the support for grassroots facilities through the Football Foundation.
An example of that commitment is the Gunnersbury Park Sports Hub, which was opened in 2021 thanks to a Football Foundation grant of £4m.
The funding allowed the construction of two new floodlit 3G pitches and 13 improved grass pitches as well as indoor provision including a large sports hall and health and fitness centre.
"To have this big space for all the kids to play football, to feel free and safe, to be themselves and play with other kids is just amazing," said Brentford defender Sepp van den Berg, who was on hand to meet the participants and see the programme in action.
"When I was growing up, I loved to be outside playing football and then for the Premier League to create events like this is very, very important."