Premier League Logo
West Brom Club Badge

West Bromwich Albion

Official Website:

West Bromwich Albion Football Club Limited

The Hawthorns

West Bromwich

West Midlands

B71 4LF

Main Switchboard: 0871 271 1100

Ticket Office: 0121 227 2227


Club Enquiries:


Li Piyue

Chief Executive Officer

Ke Xu

Club Secretary

Vanessa Gomm

Head Coach

Sam Allardyce

Academy Manager

Richard Stevens 

Financial Director

Lee Cooper 

Chief Commercial Officer

Simon King

Ticket Office Manager

Jo Barr 

Operations Director / Inclusion and Anti-Discrimination Officer

Mark Miles 

Senior Legal Counsel

Barney Ellis 

Director of Communications

Sarah Hemmings

Communications Manager

Ian Skidmore

Head of Marketing

Laura Gabbidon

Foundation Director

Rob Lake

Supporter Liaison Officer

Cindy Joyce

Disability Access Officer

Chris Harris 

Head of Safeguarding

Chris Elliot 

Safety Officer

Steve Poppitt 

Safety Officer

Jon Thursfield 


Li Piyue

Ke Xu

Mark Miles 

Cookies on

The Premier League website employs cookies to make our website work and improve your user experience. Essential cookies are required for the operation of our website. You may disable these but this may affect website functionality. Non-essential cookies help us improve the functionality of our website by collecting information and reporting on your use of the website as well as improving your user experience. You can manage your cookie settings and switch off non-essential cookies via the “Manage Settings” below.

Manage Settings
I accept cookies from this site