Sheffield United's John Lundstram (£5.1m) has been one of the stars of 2019/20 Fantasy Premier League.
Having racked up 104 points, including a 21-point haul in Gameweek 11, he is the third most-owned player in the game.
FPL managers have shown their gratitude for his contribution by dubbing him "Lord Lundstram".
And the 25-year-old's Sheff Utd team-mates have now started using the nickname themselves.
"It's a bit mad, I get so many messages about it," says Lundstram. "All the lads have started calling me 'Lord'.
"It's weird. It's funny. It comes from the Fantasy league. Diddsy [David McGoldrick] always calls me Lord now."