Friday 11 October 2013
Aston Villa this week launched Villa in the Community, a new charity and the banner under which all of the club's social responsibility and community work will fall.
"The sense of engagement and involvement with the community runs right through the heart of the club"
Villa in the Community will cover five broad areas: football and sports participation, education, health, youth, cohesion and inclusion and environment, and will work with several partners, including the Premier League, on a variety of different community programmes.
"We are very proud to be launching Villa in the Community in order to further our existing work in Birmingham and the surrounding areas," said Villa CEO Paul Faulkner. "As a club we take our role in the local community very seriously and the sense of engagement and involvement with the community runs right through the heart of the club. Everyone associated with the club is passionate about this work and they are passionate because they believe that it is the right thing to do.
"Villa in the Community is the umbrella under which all of our projects and initiatives will fall and it will allow us to fund more projects in the future. That means that we can do even more in the future to affect what goes on around us. I'm very proud of the work we have done and continue to do and I'm proud of what we can do in the future with Villa in the Community."
In becoming a charity, Villa in the Community aims to expand on the excellent work already undertaken by the club by seeking new funding opportunities and opportunities to work with new partners who share the aim and passion to make a difference in the local community.
"Aston Villa has an established community programme which already provides huge benefits to local people," said Simon Morgan, the Premier League's Head of Community Development, at the launch. "The formation of Villa in the Community will allow them to spread the net even further and deliver initiatives that positively effect the lives of even more young people in the city of Birmingham."
For more information on Villa in the Community, please visit www.avfc.co.uk/community.