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Friday 08 November 2013

New Twitter app Strikr launched by Carlsberg

Fans to get chance for tweets to be shown at Barclays Premier League matches with new app

Football fans will have the chance to get their messages of support for their favourite Barclays Premier League team shown on perimeter boards at matches, thanks to a brand new second-screen app from official beer sponsors, Carlsberg.

"As the Premier League has such a huge international following, fans will be able to engage, in real time, with fellow fans from all over the world"
Daria Rasmussen

The free app, called Strikr, has been launched in collaboration with Twitter, and encourages fans to celebrate and share their emotional ups and downs as they follow their team's performance in the Barclays Premier League.

Strikr, which is available from Apple and Google app stores, is the first app of its kind which collates and filters the 60 million tweets sent throughout each Barclays Premier League season, uniquely for every user.

Strikr users just need to connect through Twitter, select the teams and players they are interested in, and they can be part of the conversation in real-time, follow the live scores, get real-time alerts on match events and show their support to players and teams.

One feature, called Trophy Tweets, gives fans the chance to get their tweet featured on perimeter boards at selected clubs during Barclays Premier League fixtures. This means your wise words of support could be seen by the competition's cumulative audience of 4.7 billion people.

Daria Rasmussen, who oversaw the development of Strikr at Carlsberg, said: "The Barclays Premier League would be nothing without its fans – and they were at the heart of the design when we developed the app. This app makes it really easy for people to keep up to date with all the latest news, banter, rumours and views as it seamlessly collates Twitter chatter, uniquely for every user."

Strikr will also be able to measure the mood of every team's fans – so with jaw-dropping goals, unbelievable saves and fancy footwork on the pitch, Strikr will show the effect each of these moments have on fans' emotions.

The app, was developed in collaboration with Twitter, as it uses real-time Twitter hashtags and conversations to generate a highly relevant and unique feed for each user.

"Unlike similar apps which have their own community, Strikr goes above expectations as it has no barriers," Rasmussen said. "And as the Premier League has such a huge international following, fans will be able to engage, in real time, with fellow fans from all over the world, and That Calls for a Carlsberg."

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Key Points

  • Carlsberg launch free app called Strikr
  • In collaboration with Twitter app it encourages fans to celebrate emotional ups and downs as they follow their Barclays Premier League team's performance
  • Strikr available from Apple and Google app stores and will enable fans to get their tweets displayed on perimeter boards at some Barclays Premier League matches
Tags: Carlsberg