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Tuesday 02 July 2013

Premier League and Sport England to boost youth sport with partnership

Premier League and Sport England strike £16.8m deal to help tens of thousands get into sport

Under the new agreement, £16.8m will go towards promoting PL4 Sport and Kickz

Tens of thousands of young people are to be helped to find the sport that inspires thanks to a new three-year, £16.8m partnership between the Premier League and Sport England.

"Our clubs have a fantastic track record in terms of investing in and committing to good-cause and grass-roots initiatives"
Richard Scudamore

Combining the unique appeal of top football clubs with the experience and expertise of Sport England and the sports organisations it supports, this deal will dedicate more than half of the National Lottery and Premier League investment will support young people from some of the country’s most disadvantaged communities.

The investment will drive the expansion of two community programmes – Premier League 4 Sport (PL4Sport) and a rebranded Kickz. The funding will be equally split with each partner committing £1.3m a year to PL4Sport and £1.5m a year to the new Kickz initiative.

Today’s announcement was welcomed by the Secretary of State for Culture, Media and Sport, Maria Miller, who joined Olympic sprinter Adam Gemili, Premier League Chief Executive Richard Scudamore and Sport England’s Chair Nick Bitel at an event in a school in Brixton.

“Our clubs have a fantastic track record in terms of investing in and committing to a wide range of good-cause and grass-roots initiatives,” Scudamore said. “Premier League Kickz and Premier League 4 Sport – both part of our Creating Chances programme and focused on sports participation – are hugely successful examples of that and have benefited thousands of young people in recent years.

“The increased investment announced today, along with the expertise brought in by our new partner Sport England, provides our clubs with the opportunity to take these projects to the next level and get more young people playing sport across the country.”

Partnership will leave real legacy, says minister

Gemili was on the books at Chelsea before he committed to athletics.

“Sport has played a massive part of my life, so it’s brilliant to see how the Premier League and Sport England’s Lottery investment is helping other young people to get involved,” he said. “Like so many kids, watching and then playing football was the way I first got into sport, but, of course, I’ve ended up a sprinter and these programmes are giving thousands of youngsters the chance to try different sports and find the one they love.”

Miller said that the partnership will help to leave a real sports legacy from the London 2012 Olympics. “Premier League clubs have great pulling power and this £17m partnership with Sport England will encourage thousands of young people to try out different sports,” the minister said. “It shows how the private and public sectors can come together to strengthen community sport across the country.”

Bitel said: “This partnership will help sport to change the lives of tens of thousands of young people. We’re determined that every young person should have opportunities to discover a sport that excites them and inspires them to develop a sporting habit for life.”

"Like so many kids, watching, then playing football was how I first got into sport"
Adam Gemili

Sport England and the Premier league first combined in 2009 to create PL4Sport, which has engaged 60,000 young people and created 320 of the clubs that formed the basis for the satellite clubs now being introduced across the country by Sport England and its partners.

The new PL4Sport partnership will lead to:

• Athletics, boxing, golf and tennis being added to the eight Olympic,  Paralympic and Commonwealth sports on offer through PL4Sport.

• A further 270 satellite sports clubs being created, where tens of thousands of young people will enjoy these sports.

• More than 1,500 volunteers being trained, 450 competitions delivered and 2,500 sports qualifications obtained.

Since 2006, Kickz has helped 71,500 youngsters to get involved in sport, targeting the hardest-to-reach young people from disadvantaged areas. The expansion of the re-branded programme will lead to:

• An extra 30,000 young people being engaged over the next three years

• A further 3,000 volunteers being trained and 600 competitions delivered.

Transparent accountability and governance will be provided by the Premier League Charitable Fund and investment will be directed through community foundations which are financially separate from their parent club.

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Key Points

  • Three-year partnership between the Premier League and Sport England to boost youth sport
  • Funding will be equally split with each partner committing £1.3m a year to PL4Sport and £1.5m a year to the new Kickz initiative
  • Agreement will engage youngsters from some of the most disadvantaged communities in the country to help find a sport that inspires