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Friday 17 January 2014

Premier League and PERFORM extend global media sales deal

Three year deal renews partnership to enable advertisers to reach global fan base

The Premier League and PERFORM have renewed their sales agreement

The Premier League and digital sports content company PERFORM today announced a three-year renewal of their sales agreement, which gives PERFORM exclusive responsibility for global advertising sales on the Premier League's official website.

The renewal sees PERFORM's Media Sales team continue to attract and manage major advertisers across premierleague.com, giving them access to the site's significant global reach and enabling them to make use of a wide variety of ad formats to engage with fans around the world.

In addition to banner display formats, advertisers can place pre-rolls ahead of the site's current and archive video footage, as well as non-standard formats such as homepage takeovers and floating bars. Video, floating bar and takeovers are new to advertisers for the first time and six different language editions will also be available.

The premierleague.com site attracts 12 million unique users per month, with 325 million pages viewed, as well as 4.4 million unique users via mobile devices.

"Since PERFORM assumed responsibility for media sales across the Premier League's official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives," Premier League Director of Sales and Marketing, Richard Masters, said. "We look forward to further success together over the next three years."

Jamie Wilson, Managing Director for Sales in the UK and Northern Europe at PERFORM, added: "With all eyes on football ahead of the World Cup in June, we are delighted to extend our partnership with the Premier League to provide advertisers with a number of engagement opportunities that enable them to reach a highly specific demographic of fans of the English game.

"PERFORM has a track record of innovation and leadership in digital sports and for delivering success for our clients by providing the products and services that fans desire. We are looking forward to continuing to work with the Premier League, the world's most popular domestic football competition."

The renewal further extends the relationship between the two companies, with PERFORM producing and distributing 'near live' match video highlights and features for the Premier League since 2007. PERFORM ingests, edits and encodes clips of all 380 matches per season and distributes to the Premier League's network of over 40 web and mobile licensees around the world.

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Key Points

  • The Premier League and PERFORM have renewed their sales agreement for another three years
  • The digital sports content company are responsible for global advertising sales on premierleague.com
  • premierleague.com attracts 12m unique users per month
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