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Friday 20 December 2013

Premier League launches WeChat in China

Latest expansion of Premier League's digital worldwide presence is popular social media platform

Petr Cech, Joe Allen, Phil Jagielka and Brad Friedel help with Premier League’s social media offering in China

Barclays Premier League stars Petr Cech, Joe Allen, Phil Jagielka and Brad Friedel helped the launch today of the Premier League’s latest social media offering on WeChat in China.

WeChat (or wiexin in Chinese) is a social media app that uses text, voice and broadcast messaging, photo, video and location sharing, as well as contact information exchange and since launching in 2010, it has grown to become the fifth most-used smartphone app worldwide with 300 million registered users in China and 100 million international users.

"It’s a great time for the Premier League to join WeChat, ahead of a busy and exciting set of festive fixtures"
Dan Johnson

The Premier League’s official WeChat feed will feature the latest action from the world’s best football league, including: Chinese broadcast schedules, fixtures, previews, results, tables, and team news. The Premier League stars lent a hand with the launch, recording a welcome message in Mandarin.

WeChat is the second social media offering in China to enjoy official Premier League-tailored content after Sina Weibo, another popular network which mirrors much of the functionality of Twitter. The Premier League joins Arsenal, Tottenham Hotspur, Liverpool and Manchester City in setting up on WeChat.

Since August, supporters in Thailand, Indonesia and Brazil have been enjoying a localised Facebook presence for content from the Premier League, after the successful launch of a Cantonese offering in Hong Kong, where the Facebook site the Premier League offers has become the biggest football page on the social media platform in Hong Kong.

Fans of the Barclays Premier League on WeChat will be in a prime position to enjoy the action-packed schedule of 40 fixtures across the next 12 days.

“It’s a great time for the Premier League to join WeChat, ahead of a busy and exciting set of festive fixtures," Dan Johnson, Premier League Director of Communications, said. "We hope it will prove to be a valuable resource for Premier League fans in China wanting the latest information about the clubs they support, as well as how and when to watch Barclays Premier League matches in China.”

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Key Points

  • Premier League launches WeChat presence in China
  • WeChat (or wiexin in Chinese) is a social media app that uses text, voice and broadcast messaging, photo, video and location sharing
  • Barclays Premier League stars Petr Cech, Joe Allen, Phil Jagielka and Brad Friedel help the launch