Thursday 22 August 2013
Tottenham Hotspur have given their full support to the National Health Service’s ‘Get to know cancer’ campaign for the 2013/2014 Barclays Premier League season.
"We know that we can reach out to our fanbase and beyond with the message that cancer is treatable, and even beatable, if detected early enough"
The head coach, Andre Villas-Boas and players and staff of the London club will be actively involved in promoting awareness and early detection of cancer symptoms throughout the new season, and will start as they mean to go on by sporting t-shirts and badges at their forthcoming home match against Swansea City this Sunday displaying the slogan, 'Get to know cancer – It's treatable, even beatable'.
Campaign volunteers will also be present at White Hart Lane to pass potentially life-saving information on to the 36,000 supporters expected to attend the game.
Two local cancer survivors, Steve Browne and Laurel Johnson, joined Villas-Boas on Monday to launch the club's season-long partnership with the 'Get to know cancer' campaign and the Portuguese revealed his knowledge of the dangers of the disease having seen a member of his close family, and his former mentor at Porto Sir Bobby Robson, fight it.
"A great example, alongside these two people here today, is Sir Bobby," said Villas-Boas. "For all of the trophies that he won, the most important one was the way he fought cancer three times and for me he never lost the battle.
"For all of the trophies Sir Bobby won, the most important one was the way he fought cancer three times and for me he never lost the battle"
"He was always a great example of how committed and willing he was to fight it and he got the rewards out of it. This campaign is very strong and hopefully we can spread the word with projects like this."
"This is a campaign that is close to our hearts and something that everyone at Tottenham Hotspur is keen to get behind and support over the coming season," added Michael Dawson, the Spurs captain.
"As an English Premier League club with global appeal, we have the ability to raise awareness of important causes like this and we know that we can reach out to our fanbase and beyond with the message that cancer is treatable, and even beatable, if detected early enough.
"Therefore, I speak on behalf of all the players at the club when I say that we are delighted to give our backing to 'Get to know cancer' and looking forward to the activities that will be taken place throughout the year."
Since the 1990s, cancer has consistently been the number one health issue prioritised by the UK public. England's cancer outcomes lag behind Europe largely due to late diagnosis, and statistics show one in three people will be diagnosed with cancer.
Fear, fatalism and worry about wasting the doctor's time delay GP attendance, with men in particular 50% less likely to visit the doctor when they first notice something wrong. 'Get to know cancer' aims to ensure every Londoner can recognise the signs and symptoms of cancer and feels confident to consult their GP as soon as they notice something unusual.
"Cancer is an issue that will affect around four in 10 Londoners, but thousands of lives can be saved with early diagnosis"
Cancer survival rates in the UK have doubled over the past 40 years, and NHS England hopes an extra 1,000 lives in the capital can be saved every year. It's something Tottenham Hotspur is determined to help the campaign achieve, with the club adopting the strapline 'THFC – Tottenham Hotspur Fighting Cancer'.
"Cancer is an issue that will affect around four in 10 Londoners, but thousands of lives can be saved with early diagnosis," said the Mayor of London, who set up the London Health Improvement Board (LHIB), which aims to increase early diagnosis of cancer in London by 10 per cent over three years.
"I'm delighted that Tottenham Hotspur is getting behind the 'Get to know cancer' campaign, and hope it will encourage people to feel more confident about dealing with and detecting the early signs of cancer."
Dr Andy Mitchell, Medical Director of NHS England (London), added: "I am delighted that Tottenham Hotspur is backing the 'Get to know cancer' campaign. Together we are encouraging people to do the single most important thing to beat cancer – get help sooner.
"The earlier cancer is diagnosed, the better the chance of successful treatments"
Dr Andy Mitchell
"The earlier cancer is diagnosed, the better the chance of successful treatments. If we can match cancer survival rates with the best in the world, we can save an extra 1,000 lives in London every year. Cancer is treatable, even beatable."
'Get to know cancer' trains volunteers to talk about cancer within their local communities. Around 300 'Cancer Activists' have been recruited to date with dedicated training provided by Cancer Research UK.
Volunteers will be regularly attending Tottenham Hotspur home matches at White Hart Lane throughout the season, with a market stall based on Tottenham Square.
For further information from Tottenham Hotspur please contact Tony Stevens at Tottenham Hotspur Football Club 0203 544 8543 / email@example.com
For information on the NHS campaign please contact Katie Harrison firstname.lastname@example.org 020 7932 3150, visit www.gettoknowcancer.org or Tweet @gettoknowcancer