Monday 04 March 2013

Premier League appoints Opta as new data partner

Premier League agrees three-year deal with data provider company commencing 2013/14 season

The Premier League will use Opta statistics from the start of next season

The Premier League, along with three of the UK’s foremost professional football Leagues (The Football League, the Scottish Premier League and the Scottish Football League) have appointed Opta as their official media data collection and distribution partner for three seasons commencing with the 2013-14 season.

"We look forward to working with Opta and are sure their data and analysis will help us significantly improve our digital and broadcast offerings"
Richard Masters

Opta will use their unique performance-analysis technology to supply official football data from the leagues’ competitions in real-time and this will be delivered across broadcast and digital channels globally.

This data includes, where appropriate, detailed tactical and positional analysis, such as pitch-view graphics incorporating player touch-maps, heat-maps and full-passing chalkboards.

These products will provide an unparalleled level of information and insight for the leagues’ broadcast partners as well as hundreds of millions of fans throughout the world.

In addition, and for the first time, official partners of the Barclays Premier League, such as Barclays and EA Sports, and official partners of The Football League Championship will be able to access and utilise live Opta performance data.

Opta was awarded the rights following a competitive tender process. “This is great news for Opta and great news for the fans of the UK leagues,” said Opta’s Chief Executive Officer Aidan Cooney. “Opta has created and shaped the agenda for the use of data-driven analysis and statistics in football in the UK and around the world. We are delighted to now be working directly with leagues such as the Premier League to expand offerings to its fans and partners.”

Richard Masters, the Premier League’s Director of Marketing & Sales, said: “The Barclays Premier League recognises the increasing importance of relevant, quality and immediate data to fans, which is why we are investing in a company with a proven track record. We look forward to working with Opta and are sure their data and analysis will help us significantly improve our digital and broadcast offerings.”

Opta has revolutionised the world of football data over the past decade and now is the official data partner for the world’s most innovative leagues including the German Bundesliga, the Dutch Eredivisie and MLS in the United States.

Live Opta football data includes every single on-the-ball action in a match and there are over 1,600 individual pieces of information recorded from every 90 minutes. Every action incorporates an x/y pitch co-ordinate and time-stamp, detailing when and where it occurred on the pitch.

Share this page

Key Points

  • Premier League appoints Opta as official media data collection partner
  • The Football League, the Scottish Premier League and the Scottish Football League also sign Opta deal
  • Agreement lasts three seasons commencing with the 2013/14 season
Tags: