Thursday 28 June 2012

League to back global Beyond Football project

Chief Executive Richard Scudamore to speak at summit at Emirates Stadium

Premier League Chief Executive Richard Scudamore will address a summit on July 24th

The Premier League is backing a global scheme which uses football to prompt social change by promoting education, health, crime prevention and employment opportunities for young people.

Beyond Football is being staged by Beyond Sport, a global organisation that promotes, develops and funds the use of sport to create positive social change across the world, and worldwide network streetfootballworld.

The Premier League, which has a long track record in developing and investing in community development, will back the scheme as part of the Beyond Sport Summit at Arsenal’s Emirates Stadium on July 24th.

"With our position as the most popular domestic sport league in the world comes responsibility"
- Richard Scudamore

Premier League Chief Executive Richard Scudamore said: "Beyond Sport provides a platform for the various organisations and individuals that contribute to creating social change through sport to come together and learn from one another’s skills and experiences.  

"Initiatives like Premier League 4 Sport, Premier League Enterprise, Kickz and Premier Skills have shown us how by working with the right partners sport can make a real impact across different issues at a local and global level.

"With our position as the most popular domestic sport league in the world comes responsibility, and we and our member clubs recognise that responsibility.

"Through a range of centralised and club-based programmes the power of football as a social engagement and participation tool positively affects our communities in a way few would have imagined 20 years ago."

Scudamore will speak on the opening panel at Beyond Football, a one-day event with a particular focus will be on football's role in helping to tackle youth unemployment - perhaps the biggest issue facing British youth at this time, and an area in which all 20 Premier League clubs are active.

"The 20 Premier League clubs are involved in some absolutely cutting-edge work in their communities"
- Nick Keller, the Founder of Beyond Sport

Nick Keller, the Founder of Beyond Sport, added: "The 20 Premier League clubs are involved in some absolutely cutting-edge work in their communities, in some circumstances effectively fulfilling the role of social worker.

"From youth disengagement to disability to health, there is much to learn from these institutions which, despite their position as global brands, remain absolutely entrenched at the centre of their local communities."

Jürgen Griesbeck, the Founder and CEO of the grassroots network streetfootballworld , said: “Football has a unique role as the world’s most popular sport, and streetfootballworld is committed to maximising its potential in the social arena.

"For 10 years, we have worked to strengthen a global network of community organisations and connect them to influential partners – with tangible results."

Beyond Football is part of the Beyond Sport Summit & Awards, a three-day collision of leading figures from sport, development, business and politics being staged in London just days ahead of the Olympic Games.

Speakers include Olympic gold medallists and Beyond Sport Ambassadors Michael Johnson and Bob Beamon, Baroness Tanni Grey-Thompson DBE, the most successful Paralympian of all time, and John Amaechi OBE, the NBA legend and political activist.

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Key Points

  • Premier League is backing Beyond Football project
  • Scheme works globally to promote positive social change through football
  • Chief Executive Richard Scudamore to speak at summit at Emirates Stadium in July