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Thursday 21 June 2012

Laudrup attracted by Swansea philosophy

New boss says Swansea's style of play helped his decision to join Welsh club

Michael Laudrup said he is excited by the challenge of managing Swansea City

New Swansea City manager Michael Laudrup says he was attracted to the job by the club's footballing philosophy.

The former Denmark international midfielder enjoyed a spectacular career that included spells with Juventus, Barcelona, Real Madrid and Ajax.

He said he did a lot of research before agreeing to succeed Brendan Rodgers as manager of the Swans.

"When I heard about the interest I had a lot of digging to see what kind of football Swansea play and what do they want to do," said the 48-year-old.

"I saw that they try to have the philosophy which I think is going along with how I see football.

"That's one of the main reasons why I'm here because I think that's very important.

"It will be a huge challenge for me but also a great experience"
- Michael Laudrup

"It's the club, always the club, that points out the philosophy and then you have to pick the manager. But the manager also goes along with the way things are done.

"I didn't know so much about Swansea to be honest.

"I think the research is very important. If I had done some more research in former jobs I might have taken some other decisions.

"The people I talked to were very positive. People said it would be a good club.

"It will be a huge challenge for me but also a great experience."

Laudrup has managed Brondby, Getafe, Spartak Moscow and Real Mallorca, as well as having a spell as assistant coach with Denmark.

Swansea chairman Huw Jenkins believes Laudrup can build on a hugely successful period under Rodgers, who guided the club to 11th place in the Barclays Premier League last season.

"There is no doubt about his standing as one of the game's greatest footballers, but we also see the qualities he has as a manager," said Jenkins.

"I'm confident that Michael will prove a fantastic acquisition that will help keep this football club moving forward."

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Key Points

  • Former Barcelona and Real Madrid star Michael Laudrup unveiled as Swans boss
  • Laudrup says club's footballing philosophy persuaded him to take job
  • Chairman Huw Jenkins backs Laudrup to continue their recent success