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Tuesday 12 February 2013

IMG Media seals Premier League deal in Balkans

Three-year deal for audio visual broadcast rights for all 380 matches in seven countries

Viewers in the Balkans will be able to watch Everton’s Nikica Jelavic (left) in action

IMG Media has secured the rights to market the Premier League's media rights for the next three years in Serbia, Bosnia, Croatia, Slovenia, Macedonia, Montenegro and Kosovo.

"We are extremely pleased that IMG Media has chosen to invest in our broadcast rights in the Balkans"
Richard Scudamore

IMG, a division of the sports, fashion and media company IMG Worldwide, won the rights to the 2013/14, 2014/15 and 2015/16 seasons in competition with broadcasters and other media businesses.

"The Premier League is extremely popular in these countries with several players from the region plying their trade in the English top flight,” said Victor Blundell, Senior Vice President MENA for IMG Media.

“Having sold the rights in the region for the current three-year cycle, we know the market very well and we are delighted to renew this property again with the Premier League."

Richard Scudamore, Chief Executive of the Premier League, said: “We are extremely pleased that IMG Media has chosen to invest in our broadcast rights in the Balkans. We are confident they will distribute the best Barclays Premier League action in a comprehensive and innovative manner to our fans in the region.”

For an overview of the rights deals struck for the 2013/14 season onwards, click here.

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Key Points

  • IMG Media has been awarded the audio-visual rights to market the Barclays Premier League in the Balkans
  • Rights cover all 380 Barclays Premier League matches per season from 2013/14 – 2015/16
  • Rights cover territories of Serbia, Bosnia, Croatia, Slovenia, Macedonia, Montenegro and Kosovo