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Tuesday 30 April 2013

Kids get tips from Shearer thanks to Match Attax

Newcastle United legend gives more than 50 kids tips at St George's Park

  • The kids got coaching and other help from Alan Shearer thanks to Match Attax

  • Shearer with some of the lucky kids at St George's Park

More than 50 youngsters go the privilege of a coaching session from Newcastle United legend Alan Shearer at St George’s Park, the National Football Centre in Burton-on-Trent, thanks to Match Attax.

The youngsters, aged from 5-12, won their places by entering codes online found in the packets of Match Attax and got treated to a tour of the Football Association’s new facility today as well as a full training session on the indoor replica Wembley pitch with top FA coaches and the leading scorer in the history of the Barclays Premier League with 260 coaches.

"It’s great to see so many kids playing the game"
Alan Shearer

Each winner also received a signed Alan Shearer Match Attax card and had the chance to take some great pictures with the former striker, too. Topps also treated each winner with a customised Match Attax training kit to show off their skills in.

Shearer enjoyed the training session, stressing the importance of giving kids the chance to play the game and enjoy it. “A football is virtually the first thing you are given,” he told “We want to encourage guys and girls to get into football. It gets you out, it’s great for fitness but most of all you’ve got to enjoy it.

"It’s great to see so many kids playing the game but also playing it with a smile on their face.”

The event at St George’s Park came about when Chris Rodman, the managing director of Topps, won the auction prize of a training session with Shearer at last year’s Football Extravaganza in aid of Nordoff Robbins music therapy charity. At the event celebrating 20 seasons, Rodman bought the prize and offered it as a promotional competition prize for Match Attax collectors.

Rod Pearson, marketing director for Topps, the publisher of Match Attax said: “We’re delighted that we have the support of Alan Shearer. It was fantastic to see him in action at the exclusive coaching session, where it turned out to be a truly memorable day for all the lucky winners of our competition.”

For more pictures of the event, click here

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Key Points

  • Newcastle United legend Alan Shearer gave more than 50 children an exclusive training session at St George's Park
  • The kids got the privilege through entering a competition by Match Attax
  • As well as a training session, the kids got a tour of the FA's new facility
Tags: Topps