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Wednesday 28 March 2012

Riot report hails Premier League's Kickz scheme

Independent Panel says scheme is a 'compelling' example of Corporate Social Responsibility

The work of the Kickz project has been praised after a report into last year's riots

A report into the 2011 summer riots in England has praised the positive work of the Premier League's Kickz project.

The Independent Riots Communities and Victims Panel released its findings on Wednesday following investigations into the causes of last August's disorder.

In its 148-page report, the Panel urges businesses and brands to adopt Corporate Social Responsibility (CSR) to help support local communities - and takes the Kickz programme as one of its case studies.

'Compelling' project

The Panel spoke to major brands about the effective work they are carrying out working with and within communities and said Kickz was a "particularly compelling" example of good practice.

The Premier League has a proven track record of tackling social issues via their clubs with a range of projects covering community cohesion, education, health and sports participation.

In partnership with the Metropolitan Police, Kickz is one flagship programme started in 2006 with three pilot projects, including one at the Ferry Lane Estate, Haringey, run by the Tottenham Hotspur Foundation (THF).

More than 40 professional football clubs now run a total of 113 Kickz projects, which engages more than 50,000 young people - and the THF alone has worked with more than 3,600 young people in this time.

There are now more than 650 partners, including 61 local authorities, 64 steering groups, all 32 London Boroughs and 19 police force areas.

The Panel noted that Kickz has had many positive outcomes including:

  • The achievement of 6,827 qualifications and accreditations
  • The recruitment of 5,052 volunteers
  • Reductions of anti-social behaviour by up to 60 per cent in areas where projects are delivered and
  • 398 participants who have since gone on to gain employment with the clubs

One of THF’s coaches, a former participant, is Kyle Stewart. Kyle has
since worked for the BBC, travelled overseas and even met the Prime

"Kickz promotes anything positive, but it especially promotes community"
- Kickz participant Kyle Stewart

He said: "[Kickz] has taught me patience, something previously I really lacked.

"I had no ability to consider other people’s point of view. Kickz promotes anything positive, but it especially promotes community.

"Who knows what you can get out of young people if you give them a bit of time and support. Everyone is born with something."

The Kickz project was praised in the House of Commons by the Home Secretary, the Rt Hon Theresa May, at a celebration of five years of the community initiative in November 2011.

The format and approach to monitoring of Kickz have been recognised as a model of best practice by the Audit Commission.

One of Kickz's principal strengths is its partnership working, with central funding for 2010-13 coming from several different areas, with the Premier League pledging £6m, the Metropolitan Police £3m and the volunteering charity 'v' £500,000.

Other national partners making significant contributions include The Football Foundation, The Department for Culture, Media and Sport, The Department for Education, The Home Office, v and The Brit Trust.

Formal links have also been forged with Nike, The Greater London Authority, The Prince's Trust, The FA and The Department of Health.

Click here to view the full Creating Chances report

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Key Points

  • Report published into causes of summer riots in 2011 in England
  • Independent Panel praises work of the Premier League's Kickz initiative
  • Scheme works with communities across the country to promote inclusion