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Thursday 15 March 2012

Premier League Enterprise Challenge 2011

Eighteen clubs invited to enter annual challenge won by Tottenham in 2010

The Enterprise Challenge gives young people the motivation to develop business ideas

Entries are being invited for the 2011 Premier League Enterprise Challenge, the third running of the event.

This year the Challenge will take place during Global Entrepreneurship Week (GEW) (14th-20th November 2011). Each football club with a Premier League Enterprise Academy is invited to take part in the Premier League Enterprise Challenge, with the final being held on the first day of GEW.

The invited clubs are: Aston Villa, Arsenal, Blackburn Rovers, Blackpool, Bolton, Birmingham City, Derby County, Everton, Fulham, Manchester City, Manchester United, Middlesbrough, Newcastle United, Hull City, Sunderland, Tottenham Hotspur, West Bromwich Albion and West Ham United.

Teams of students from invited schools will be asked to work on a real brief for the Premier League. Selected teams will represent their school and club at the Final at White Hart Lane, London, home of Tottenham Hotspur, on Sunday 13th and Monday 14th November 2011.

The inaugural event in 2009 was won by Everton with Tottenham Hotspur taking the title in 2010.

The 2011 Challenge

This year, Richard Scudamore, Chief Executive of the Premier League, has set the challenge as:

"The Barclays Premier League is one of the most competitive and watched sporting competitions in the world.

"The Premier League strives to satisfy the justifiably constant demand from League and Club supporters for improved products and services, especially in terms of the match day experience.

"Taking into consideration new technologies and designs, what would you implement to enhance the supporter/match day experience at Premier League matches?"

Scudamore said: "Premier League Enterprise Academies give young people the motivation to come up with business ideas.

"The minute you associate these with football, it immediately engages youngsters and makes the project more interesting and relevant.

"Prime Minister David Cameron's speech about enterprise really resonated with us because this is what the Premier League is all about. For almost 20 years the League has been a huge success and is now exported across the world to over 200 countries.

"Premier League Enterprise Academies are a key part of our wider corporate social responsibility programme and it is wonderful to see these youngsters coming up with such an exciting project."

How it works

Clubs will hold their own competition, working with as many schools as possible to determine their own individual winners to go through to the national Final at White Hart Lane.

Schools provide groups of students from Years 9-11 (maximum five students per group) to work together to present possible solutions to the challenge set.

Each winning group of students will then have to submit a business plan to the panel of judges by 7th November and will then be invited to pitch their ideas to a panel of judges including representatives from Nike, the Premier League, Tottenham and the Department of Business, Innovation and Skills.

Each participating student will receive a Premier League Challenge 2011 certificate plus a goody bag and a VIP tour of White Hart Lane.

Each group will have the opportunity to have their photo taken with the Premier League Trophy and a player and receive a copy each and for their school.

The winning team will receive:

- Premier League visit and interview with Richard Scudamore
- BIS/government visit and interview with senior representative
- PL Enterprise Challenge trophy
- Photo opportunity with Tottenham Hotspur player
- Goody bags, certificates and framed photograph

The Premier League will also be awarding recognition for Premier League Enterprise Ambassadors.

Background detail

Now in its third year, the Premier League Enterprise Challenge has become an important milestone in the Premier League Creating Chances promotional diary.

The Premier League Enterprise Challenge provides an annual event towards which Premier League Enterprise Academies (PLEAs), schools and young people can work towards and build on existing enterprise initiatives.

The Challenge delivers key enterprise messages and provides an opportunity for young people to learn more about different aspects of the football club and departments gaining first-hand experience to the running and functioning of a multimillion pound organisation.

The Premier League Enterprise Challenge is one of a suite of activities that the PLEAs deliver in schools addressing the enterprise agenda including qualifications at Levels 1 and 2 and is an annual event aimed at inspiring young people by giving the students a specific brief to work on and compete against.

It is an exciting and real-life business challenge which engages young people, schools, businesses and the community, who learn about more than just the game as participants focus on different aspects of the football club such as product design, marketing, promotions, PR and customer service.

To date, 18 Premier League and Football League clubs have established Premier League Enterprise Academies.

Funding of £869k has come from the PL/PFA with £3.5m other funding generated by clubs, Regional Development Agencies, schools, club corporate partners, local authorities, Local Enterprise Growth Initiative, universities, plus Nike contribution of £30k along with significant in kind support.

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Key Points

  • Competition is in third year of running
  • Inspires children to think about business
  • Winners will be selected at White Hart Lane