Friday 23 March 2012

Premier League backs Sport Relief 2012

Footballing stars show their support ahead of campaign's big weekend

Swansea's Steven Caulker, Gylfi Sigurdsson and Ashley Williams are supporting Sport Relief

The Premier League and its clubs are again lending their full support to Sport Relief for the campaign's big weekend on 23-25 March.

The Premier League has actively supported Sport Relief since it was launched in 2002, with funds raised by the campaign helping to transform the lives of poor and vulnerable people both in the United Kingdom and in the world's poorest countries.

The Premier League and Sport Relief jointly fund a variety of projects including 'Imagine Your Goals', a mental health initiative run by the Community Trusts and Foundations of League clubs, as well as sport for change initiatives in both Uganda and South Africa.

The Premier League and Sport Relief also work in partnership with organisations like Grassroot Soccer to develop programmes such as Generation Skillz, which provides young people in Africa with the knowledge needed to protect themselves and others from HIV.

"Football has a big heart and Sport Relief has been lucky to witness this first hand"
- Comic Relief CEO Kevin Cahill

The Premier League will also donate £250,000 to this year's campaign, which will be presented on Friday night's showpiece television show.

"Over the past few seasons our partnership with the Premier League has gone from strength to strength, with their cash now supporting projects both at home and abroad," said Comic Relief CEO Kevin Cahill.

"The support that we have received from both the Premier League itself and its clubs has been brilliant, and we hope to build this partnership over many years to come.

"Football has a big heart and Sport Relief has been lucky to witness this first hand."

The Premier League also sponsor Sport Relief's schools fundraising pack, which contains pictures of players taking part in sports day-themed activities.

The pack went to 30,000 schools across the UK, reaching four million primary and secondary children.

As well as the backing from the Premier League, all 20 top-flight clubs have also supported the campaign in a whole variety of ways.

This includes players being photographed in Sport Relief clothing, web and social media activity, match-day programme content and donations of signed merchandise and unique experiences to the special Sport Relief 606 auction on BBC Radio Five Live.

Many Premier League club Community Trusts and Foundations are also taking the opportunity to join in the fun by attending their local Sport Relief Mile on Sunday, 25th March.

To sign up for the Sport Relief Mile, click here.

Click here to view the full Creating Chances report

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Key Points

  • The Premier League and its clubs are continuing their support for Sport Relief
  • Campaign has been supported by Premier League since 2002
  • Funds help transform lives in the UK and in the world's poorest countries