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Friday 09 March 2012

Liverpool launch Youth Ambassadors initiative

Scheme gives local youngsters chance to showcase best of what city has to offer

The Liverpool Youth Ambassadors will greet football fans upon their arrival in the city

Liverpool have launched an exciting new community initiative that will provide employment opportunities for local youngsters and showcase the best of what the city has to offer.

Created as a partnership between Liverpool Football Club and Liverpool City Council's Youth Ambassadors scheme, the project has given 25 youngsters aged 16-19 part-time work with the club after a selection process.

"It's a great way to show what Liverpool has to offer"
- Charlie Adam

The Youth Ambassadors' main task will be to serve as representatives of the city and greet travelling fans upon their arrivals in Liverpool on matchdays.

They will be at Lime Street train station and the waterfront ferry terminal and will be distributing brochures with information on some of the sights to take in across the city and details of where fans can grab a bite to eat.

In return, the youths will receive a level one qualification with the LFC Foundation, and thus bolster their future employment prospects.

A profile of the Youth Ambassadors scheme will be shown on the Match of the Day repeat on the BBC on Sunday morning (7.45am-9am) as the Community feature.

Great opportunity

Liverpool's Scottish international midfielder Charlie Adam was present at the launch of the initiative this week and he believes the scheme is an excellent idea.

"It's a fantastic thing for the club to be involved in and a great opportunity for the youngsters," said Adam.

"When you get an opportunity, you have to take it and hopefully they'll get something from it - if they work hard, you never know where it could take them.

"It's a special project because it's really focused around our city and our football club"
- Ian Ayre

"It's a great way to show what Liverpool has to offer. It's a fantastic city and I love living here. Ask probably the majority of the foreign lads we have at the club and they'll tell you when they come here, they don't want to leave.

"The people of Liverpool are so welcoming and they make it so easy for you to settle. They are just great people."

Reds' managing director Ian Ayre joined Adam and officials from the club and city council, including leader Joe Anderson, for the launch of the LFC Youth Ambassador scheme at Anfield's Reduc@te Centre.

Ayre added: "It's a fantastic opportunity and it's a special project because it's really focused around our city and our football club.

"It gives a confidence to the young people through interfacing with the general public, and provides them with lots of life skills which will hopefully stand them in good stead for the future.

"With the city council involved, it's been a fantastic success already and it's a great gateway to our city.

"People coming here from all over the country and the world will be given a fantastic welcome, and that's what Liverpool and its people have always been known for."

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Key Points

  • Liverpool launch scheme for Youth Ambassadors
  • Partnership between LFC and Liverpool City Council to get 16-19-year-olds in work
  • The youths will receive a level one qualification with the LFC Foundation