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Thursday 15 March 2012

Gutierrez rewards enterprising students

Newcastle winger Jonas Gutierrez judges enterprise task for 120 students

Newcastle winger Gutierrez is backing National Enterprise Week

Newcastle winger Jonas Gutierrez made an appearance as 120 students from King Edward VI School in Morpeth visited Newcastle United Football Club on 17 November to test their business acumen as part of National Enterprise Week.

Gutierrez attended the event to judge the results of a 'Magpie Market' enterprise task, a market-based activity where students work together in teams to create and sell a new football shirt.

Using only paper, the students created a new football shirt for the Newcastle United number 18, and then used negotiation skills to sell their new design to buyers. The task required teamwork, planning and creativity - all key to success in business.

"I know how important it is to rely on your team-mates to achieve goals"
- Jonas Gutierrez

Gutierrez said: "It is fantastic to see these young people working as a team on this enterprise challenge

"The same principles apply in business as on the football pitch and I know how important it is to rely on your team-mates to achieve goals."

The event was one of several activities run by Newcastle United Foundation during Global Entrepreneurship Week, as part of its Enterprise Academy.

The Department for Business, Innovation and Skills supports the initiative, which is about engaging young people aged 11-19 years old in the enterprise agenda through a range of interactive learning opportunities so that they understand the basic principles of business and self-employment.

Newcastle United Foundation is giving young people a unique understanding into the running of a professional football club.

As part of it they learn by using real business examples drawn from Newcastle United departments including marketing, customer services, catering, communications and HR deliver.

Students are also offered behind the scenes tours of the stadium to provide insight into how they work within their organisation.

Brings business to life

Participants also work towards nationally recognised qualifications with courses facilitated by dedicated Foundation Enterprise project staff.

Sam McLoughlin, the Foundation’s Enterprise Academy Coordinator, said: "The Football Club and the brand of Newcastle United is the perfect way to bring business to life for young people.

"This week alone we have engaged over 700 students in enterprise activities and with enterprise a hot topic right now, demand from schools for our programmes is growing fast."

Global Entrepreneurship Week (14–20 November 2011) highlights young people's keenness to get involved in entrepreneurial activities as well as helping promote and support talented youngsters who really have an aptitude for business and making things happen.

Since the Enterprise Academy launched in 2009, Newcastle United Foundation has worked with over 60 north east schools and engaged over 6000 young people in enterprise activities and courses.

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Key Points

  • 120 students from school in Morpeth took part
  • Gutierrez judged results of enterprise task
  • Students created new football shirt for Newcastle star