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Tuesday 18 February 2014

The full Premier League Enterprise Challenge brief for 2014

Read the complete brief for this year's Premier League Enterprise Challenge

The Barclays Premier League is the most watched league in the world, broadcast to 804million homes in 212 territories.

You are a Premier League Club Marketing Director and your Board wants you to explore ways in which to attract new fans and develop new revenue streams from rapidly growing international markets.

Your Club already has well developed strategies for the UK market and prospects for further growth look more promising overseas. You have been asked to formulate plans to increase your international following and income streams, specifically from Africa and the USA.

Develop fully costed plans to engage a growing fan base from these two regions.

The proposal should cover:

  • How your Club could attract more fans to travel to the UK to experience a match live at your stadium
  • How your Club could engage fans in these regions via the Club’s digital channels, taking into consideration different time zones in relation to when matches are played
  • How you could use your Club’s assets to generate interest and enthusiasm in these target countries
  • You will need to take account of the varying cultures, demographics and economics of Africa and the USA when formulating your ideas.

The Board at your Club is prepared to invest in the initiative, but will want to see a return on their investment over a number of years. Your Business Plan should make clear what the scale and the expected return on the investment should be.

Good luck.

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