Tuesday 18 February 2014
The Barclays Premier League is the most watched league in the world, broadcast to 804million homes in 212 territories.
You are a Premier League Club Marketing Director and your Board wants you to explore ways in which to attract new fans and develop new revenue streams from rapidly growing international markets.
Your Club already has well developed strategies for the UK market and prospects for further growth look more promising overseas. You have been asked to formulate plans to increase your international following and income streams, specifically from Africa and the USA.
Develop fully costed plans to engage a growing fan base from these two regions.
The proposal should cover:
The Board at your Club is prepared to invest in the initiative, but will want to see a return on their investment over a number of years. Your Business Plan should make clear what the scale and the expected return on the investment should be.