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How does the Premier League sell its TV rights?

The Premier League's live audio-visual UK broadcast rights are sold in three season packages in a heavily regulated auction process. For the purposes of that process the rights are sold in six packages of 23 matches with no single broadcaster allowed to purchase all six. The packages are labelled A-F and are distinguished by the time at which certain matches can be broadcast. For example Package A is for 23 matches per season to be broadcast on a Sunday at 16.00 and Package D is for 23 matches per season to be broadcast on a Saturday at 17.30.

The Premier League sells its television rights on a collective basis. This is in contrast to many other European Leagues, where each club sells its rights individually, leading to a much higher share of the total income going to the top few clubs.

In the Premier League, domestic broadcast revenue is divided on a 50:25:25 basis; 50% is divided equally between the clubs; 25% is awarded on a merit basis determined by a club’s final league position and the final 25% is distributed as a facilities fee for the number of matches shown on television involving the club.

The income from overseas rights is divided equally between the 20 Premier League clubs.

TAGS: Broadcasting
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